About Jim Sweas Creative Services

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10 Lessons I've Learned

8

A good idea doesn’t care who has it. Your clients as well as their customers often wax eloquent. You discover that wisdom by merely talking with them, then enhancing their wealth of experience by writing down and applying what you've learned.

7

If writing and designing are your principal skill sets. mastering the verbal and visual will
make you an efficient and effective business communicator no matter your life pursuit.

 

It was my delight to create ads and marketing materials for this truly unique luxury boutique hotel
called Webster 8.

 

 

Webster 8 backstory:
Conceived by its owner as a creative respite for extended stays in Los Angeles by mostly entertainment professionals, WEbster 8
was an entirely restored 4-plex building meticulously revived from 2001 to 2010 to its 1920's grandeur originally created by talented studio art directors at the time.

Looking to embody the spoils of the glory days of La La Land… WEbster 8’s designer and proprietor poured her heart into detailing each spacious 2,000 s/f suite with her personal collection of globally curated historical and artisanal books, artifacts and cherished east coast antique furnishings.

On the ground level, guests enjoyed a garden patio and large screening & events room for hosting after parties, including a memorable wedding ceremony and catered reception.

Next Portfolio:  Cowley & Burke Wardrobe Stylists

With convenient access to the major studios, WEbster 8 (named for the original telephone exchange of the day in its tony Hancock Park neighborhood) served as an enticing lodging mecca for set directors, screenwriters, producers, actors, dancers, craftspeople, musicians and performing artists alike.

Appropriately, we targeted today's industry clientele by hearkening back to vestiges of  big screen celebrities who likely
traversed the same streets during those
nascent Hollywood heydays…

A stay at WEbster 8 was like
stepping onto the set of a
vintage Turner Classic Movie
filled with the sounds of
George Gershwin or Cole
Porter at the keyboard.
Each apartment included two bedrooms
and baths, an eat-in kitchen, separate living and dining rooms —even an in-suite laundry room and hair salon. Upon arrival, regulars enjoyed a well stocked fridge with all their favorite beverages and goodies. Daily maid service with fresh linens was included as was courtesy off-street parking.