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A good idea doesn’t care who has it. Your clients as well as their customers often wax eloquent. You discover that wisdom by merely talking with them, then enhancing their wealth of experience by writing down and applying what you've learned.

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If writing and designing are your principal skill sets. mastering the verbal and visual will
make you an efficient and effective business communicator no matter your life pursuit.

 

On the ground level, guests enjoyed a garden patio and large screening & events room for hosting after parties, including a memorable wedding ceremony and catered reception.

Next Portfolio:  Etcetera Santa Barbara

With convenient access to the major studios, Webster 8 (named for the original telephone exchange of the day in its tony Hancock Park neighborhood) served as an enticing lodging mecca for set directors, screenwriters, producers, actors, dancers, craftspeople, musicians and performing artists alike.

Appropriately, we targeted today's industry clientele by hearkening back to vestiges of  big screen celebrities who likely
traversed the same streets during those
nascent Hollywood heydays…

Checking in for an extended stay
at Webster 8 was like stepping
onto the set of a vintage Turner
Classic Movie filled with the
sounds of George Gershwin
or Cole Porter at the baby grand.
Each apartment included two bedrooms and
baths, an eat-in kitchen, separate living and dining rooms — even an in-suite laundry room and hair salon. Upon arrival, regulars enjoyed a well stocked fridge with all their favorite beverages and goodies. Daily maid service with fresh linens and flowers were always included as was courtesy off-street parking.

Before there was an airbnb, it was my
delight to create ads and marketing
materials for this truly unique luxury
boutique hotel called Webster 8.

 

 

Webster 8 backstory:
Conceived by its owner as a creative respite
for extended stays in Los Angeles by mostly
entertainment professionals, Webster 8 was an
entirely restored 4-plex building meticulously
revived from 2001 to 2010 to its 1920's grandeur originally
created by talented studio art directors at the time.

Looking to embody the spoils of the glory days of
La La Land…
Webster 8’s designer and proprietor, Francine Cowley poured her heart into detailing each spacious 1,700 s/f suite with her personal collection of globally curated historical and artisanal books, artifacts and cherished east coast antique furnishings, from gold leaf headboards to decorative chandeliers and window coverings.