He acquired years of creative acumen, first as a business-to-consumerthen business-to-business copywriter, then a copy contact and eventually as creative director of his regional boutique ad agency, Corporate Images, concentrating on services for small to medium size clients, many of whom were also founders of their own company.
Jim's midwest work ethic is as permanent as
his birth certificate. He relocated his
business in 1996 to California's central coast.
When traditional media commissions began
to dry up after the 2008 financial crisis, he
continued to serve clients on a contract
basis as Jim Sweas Creative Services,
contributing as a marketing strategist and
writer & designer of print and digital assets
including sales collateral materials. He is
also active on upwork.com as an independent
writer and designer contractor.
Tool Box:
• Adobe Creative Cloud (inDesign, Photoshop, Illustrator, Acrobat Pro
• Microsoft Office (Word, Excel, Outlook, PowerPoint)
• All Apple Data Processing and Presentation Software (Numbers, Pages,
Keynote, Mail, Tap Form 5 Database)
• Weebly, Page Cloud and WordPress website builders
• Adherence to A.P. Writing Stylebook and Guidelines
• All popular email platforms (Constant Contact, Mail Chimp, etc.)
Project capabilities include:
• Write Broadcast and Video Scripts, Business Plans and White Papers
• Write and Audio Record Client and Employee Interviews
• Prepare Patent, Copyright and other Legal Documentation
• Create and Review Project Documentation and Proposal Preparation
• Create and Implement Branding and Marketing Strategies
• Create Digital and Print Consumer and B2B Ads, Brochures & Collateral • Create Email and Newsletter Content
• Create Employee Orientation Manuals, Memos & Executive Summaries
• Create Logo Designs and Implement Fonts & Color Pallets System-wide
• Create Signage Systems and Trade Show Displays
• Video Production and Post Production Editing Supervision
• Write Media Releases, Blog Posts, Social Media Posts
• Write Business and Personal Biographies and Backgrounders
• Create New Business Presentations
• Write Product Reviews and Benefits Assessments
• Write, Speeches, Obituaries and Eulogies
• Create Recruitment Ads and Write Research Documentation
• Create Sales Prospecting Letters and Written Scripts
• Repurpose Print and Digital Assets for Various Media
• Create, Maintain and Distribute Corporate Style Guide Assets
• Maintain Required Standards to Recoup Maximum Co-op Dollars
Personal Philosophy:
"You are what your stuff looks like, and sounds like — every day. Pictures are pretty, but it's words that matter. Yeah, a picture is still worth a thousand words. But it's the words that contain the fulfilled promises, not the illusions.
"Print is NOT dead and it shouldn't be treated as an afterthought or relegated to some imagined luddite scrapheap, especially since so much print is now reformatted as offline PDF files. Much of my earliest inspiration, including marketing stimulus came from — and still does — the printed editorial content pages of the Wall Street Journal.
"I excel at writing about and designing for successful enterprises, some of which I've been fortunate enough to help formulate or at least help steer into lucrative ideas worth pursuing.
"Most rewarding for me is the opportunity to acknowledge achievers, their accomplishments and their satisfied customers. These are the often overlooked, yet well deserved tributes for which most people will never receive attribution during their fleeting business careers.
"When you've learned as I did from fact-laden copywriting masters like David Ogilvy (his classic missive for Rolls-Royce, below) or Shirley Polykoff's playfully teasing 'Does she or doesn't she' campaign for Clairol hair color products — you are genuinely convinced that the more you avoid hyperbole and rely on the facts — the truth, simply stated in a fetching way — the more readers you will attract and persuade and the more products or services you will sell. I encourage you to go ahead and A/B test that approach."
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