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Next up: 10 Lessons I've Learned

8

A good idea doesn’t care who has it. Your clients as well as their customers often wax eloquent. You discover that wisdom by merely talking with them, then enhancing their wealth of experience by writing down and applying what you've learned.

7

If writing and designing are your principal skill sets. mastering the verbal and visual will
make you an efficient and effective business communicator no matter your life pursuit.

Jim Sweas

…developed years of expertise starting as a writer then client copy-contact, eventually becoming creative director of his boutique ad agency, Corporate Images, Inc. concentrating on services for small to mid-size clients, many of whom are founders of their company; most are in sales management.

His agency services grew over the years to include both print and broadcast, production estimating thru final deliverables as well as media buying services.

Jim is principally a writer and designer of print and digital advertising including collateral materials.
He is a wordsmith whose favorite graphic discipline is Typography and Type Hierarchy in both print and digital.

Project capabilities include

• Write Broadcast and Video Scripts

• Write Business Plans

• Write Biographies and Backstories

• Creation and review of project documentation, proposal preparation, reports and memos

• Create and Implement Branding and Marketing Strategies

• Create Digital and Print Consumer and B2B Ads, Brochures and Sales Collateral Materials

• Create Email and Newsletter Content
• Create Employee Orientation Manuals, Memos, Executive Summaries • Write Media Releases, Blog Posts, Social Media Posts
• Create New Business Presentations
• Write Product Reviews and Profiles
• Create Recruitment Ads
• Create Research Documentation
• Create Sales Prospecting Letters
• Create Written Scripts
• Write Client Speeches
• Write Obituaries and Eulogies

• PORTFOLIOS

• ABOUT JIM SWEAS

• CAPABILITIES

"10 Lessons

I've Learned"

• TESTIMONIALS

Experience by Industry…

• Architecture

• Audio/Video Production Services

• Automotive

• Beauty, Fashion & Healthcare

• Construction & Engineering

• Event Presentations

• Film Marketing

• Financial Services

• Fundraisers

• Industrial Manufacturing

• Non-profit Organizations

• Professional Services

• Real Estate Sales & Development

• Restaurants & Hospitality

• Trade Show & Conference Graphics

While many of Jim's peers likely grew up with text book guideposts in copywriting acumen, Jim Sweas studied experts like icons Leo Burnett and David Ogilvy for his stimulation, learing to avoid hyperbole, relying on the truth, simply told. Below is Ogilvy's classic Rolls-Royce missive…

Next up: Client Portfolios

Jim Sweas Creative Services