He acquired years of creative acumen, first as a business-to-consumerthen business-to-business copywriter, then a copy contact and eventually as creative director of his regional boutique ad agency, Corporate Images, concentrating on services for small to medium size clients, many of whom were also founders of their own company.
His midwest work ethic is as permanent as
his birth certificate. Jim relocated his business in 1996 to California's central coast.
He continues to serve clients on a contract
basis as Jim Sweas Creative Services,
contributing as a marketing strategist and
writer & designer of print and digital assets
including sales collateral materials.
Project capabilities include:
• Write Broadcast and Video Scripts
• Write Business Plans and White Papers
• Prepare Patent, Copyright and other Legal Documentation
• Create and review project documentation and proposal preparation
• Create and Implement Branding and Marketing Strategies
• Create Digital and Print Consumer and B2B Ads, Brochures & Collateral • Create Email and Newsletter Content
• Create Employee Orientation Manuals, Memos & Executive Summaries
• Create Signage Systems and Trade Show Displays
• Video Production and Post Production Editing Supervision
• Write Media Releases, Blog Posts, Social Media Posts
• Write Business and Personal Biographies and Backgrounders
• Create New Business Presentations
• Write Product Reviews and Benefits Assessments
• Write, Speeches, Obituaries and Eulogies
• Create Recruitment Ads and Write Research Documentation
• Create Sales Prospecting Letters and Written Scripts
• Repurpose Print and Digital Assets for Various Media
• Create, Maintain and Distribute Corporate Style Guide Assets
Personal Philosophy: "You are what your stuff looks like, and sounds like — every day. Pictures are pretty, but it's words that matter. Print is NOT dead and it shouldn't be treated as an afterthought or relegated to some imagined luddite scrapheap, especially since so much print is now reformatted as offline PDF files. Much of my earliest inspiration, including marketing stimulus came from — and still does — the printed editorial content pages of the Wall Street Journal. Pity those who are missing the dynamic experience of scanning a broadsheet newspaper, trying to replicate that same buzz from the claustrophobic confines of a cell phone screen.
"I excel at writing about successful enterprises, some of which I've been fortunate enough to help formulate or at least help steer into lucrative ideas worth pursuing.
"Most satisfying for me is writing about achievers, their accomplishments and their satisfied customers. These are the often overlooked, yet well deserved tributes for which most people will never receive attribution during their fleeting business careers.
"Clearly, I am usually not
aiming for the impulse buyer,
confronted only by distracting
click bait ads. When you learned
from true masters like David
Ogilvy (his classic missive for
Rolls-Royce at right), you
genuinely believe the more you
tell, the more you sell."