He acquired years of creative acumen, first as a business-to-consumer
then business-to-business copywriter, then a copy contact and eventually as creative director of his regional boutique ad agency, Corporate Images, concentrating on services for small to medium size clients, many of whom were also founders of their own company.
Originally from the Chicago metro area,(the actual town where TVs "Mad Men"
Don Draper character was created) Jim
relocated his business in 1996 to California's
central coast. He continues to serve clients
on a contract basis as Jim Sweas Creative
Services, principally contributing as a
writer and designer of print and digital
assets including sales collateral materials.
Project capabilities include:
• Write Broadcast and Video Scripts
• Write Business Plans and White Papers
• Prepare Patent, Copyright and other Legal Documentation
• Create and review project documentation and proposal preparation
• Create and Implement Branding and Marketing Strategies
• Create Digital and Print Consumer and B2B Ads, Brochures & Collateral • Create Email and Newsletter Content
• Create Employee Orientation Manuals, Memos & Executive Summaries
• Create Signage Systems and Trade Show Displays
• Video Production and Post Production Editing Supervision
• Write Media Releases, Blog Posts, Social Media Posts
• Write Business and Personal Biographies and Backgrounders
• Create New Business Presentations
• Write Product Reviews and Benefits Assessments
• Write, Speeches, Obituaries and Eulogies
• Create Recruitment Ads and Write Research Documentation
• Create Sales Prospecting Letters and Written Scripts
• Repurpose Print and Digital Assets for Various Media
• Create, Maintain and Distribute Corporate Style Guide Assets
Personal Philosophy: "You are what your stuff looks like, and
sounds like — every day. Print is NOT dead and it shouldn't be treated as an afterthought or relegated to some imagined luddite scrapheap.
"For me, I excel at writing about successful enterprises, some of which I've been fortunate enough to help formulate or at least help steer into lucrative ideas worth pursuing.
"Most rewarding is writing about achievers, their accomplishments and their satisfied customers. These are the often overlooked, yet well deserved tributes most people will never get to celebrate during their fleeting business careers."